Values, vision and model
|BOLD||PUSHING OUR PERFORMANCE ABOVE AND BEYOND.|
|INNOVATIVE||ACTIVELY CHALLENGING OURSELVES TO REINVENT WHO WE ARE, WHAT WE DO AND HOW WE DO IT.|
|GOING GREEN||DRIVING SOLUTIONS FOR A SUSTAINABLE FUTURE.|
|ENGAGED||BEING COMMITTED TO A CULTURE OF ACCOUNTABILITY, HONESTY AND INCLUSIVITY.|
|RESPONSIBLE||ACTING IN A MANNER THAT IS MINDFUL OF ALL STAKEHOLDERS' INTERESTS.|
AECI’s vision is to be the supplier of choice for customers in its chosen markets. The focus is on domestic growth as well as ongoing expansion outside South Africa in the Group’s chosen strategic areas of Mining Solutions, Water Solutions, Agrochemicals, and Food Additives and Ingredients. The proactive management of a portfolio of Specialty Chemicals businesses is the Group’s fifth growth pillar.
The model in place for AECI is summarised as “Freedom supported by a Framework”, with the framework established by the parent company complementing the businesses’ pursuit of their own innovative product and service excellence. The model is represented schematically below.