Mining solutions

African Explosives (AEL) has made significant progress in its drive to unlock wealth through partnering with its customers and delivering leading blasting solutions.

Achievement of this purpose has involved a clearly defined dual vision. On the one hand, the company strives to maximise opportunities and value for customers, shareholders and employees through the development, manufacture and supply of value-adding services, initiating systems and explosives. On the other, it continues to grow its position as the world's leading supplier of high-value, low-cost electronic detonators.

To meet these objectives, AEL's growth strategy focuses on four main plans of action namely significant penetration in Africa; expansion of exports elsewhere in the world; consolidation in the international electronic detonator market; and improved internal efficiency.

This strategy is driven by a strong value system incorporating such key aspects as: creation of value for customers; service beyond expectations; excellent safety practices; growth and development of employees; innovative products and services; and integrity.